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About Joseph Lancaster

Joseph Lancaster is founder and senior marketing consultant at SurfingExpert.

What is SOPA and PIPA

January 18, 2012Joseph LancasterInternet MarketingComments Off on What is SOPA and PIPA

There are two bills that the US house of representatives are try to pass along with the US Senate. This two bills are under the guise of Stopping Online Piracy Act and the Protection of IP Act. There is no problem with wanting to help stop piracy of software and music or even movies. Nor is there an issue with helping secure the rights to those who’ve worked so hard on creating that Intellectual property. The problem is how vague these bills are and how much power they give certain authorities or corporations in order to protect themselves.

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The year in search according to Google

December 16, 2011Joseph LancasterInternet MarketingComments Off on The year in search according to Google

Here is a quick recap of current event searches in Google. Now, it doesn’t touch any of the big news in marketing or business (other than Google+ or the Apple’s iPhone and iPad). Nor does it mention the large changes Google rolled out in it’s search algorhythm. So let’s see if we can touch on some of it in hopes of making sure you are ready for 2012.

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The Amazon Script – Clone Amazon’s Success

November 18, 2011Joseph LancasterInternet MarketingComments Off on The Amazon Script – Clone Amazon’s Success

Want a site like Amazon? What can you learn from them?

Jeff Bezos shared six thoughts on his success with Amazon during an interview on Forbes. Let’s break it down for small internet businesses and see how well WE can do in our future’s too.

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Can’t manage my Facebook page

November 17, 2011Joseph LancasterInternet MarketingComments Off on Can’t manage my Facebook page

Facebook makes so many changes that it can be difficult to manage. Here you simply want to access your page, make changes, review statistics, get your ID numbers correct while linking FB pages to applications, etc. Well, you are not alone in your frustration. Now with Google even more on their heals with Google Plus, FB has to make constant changes to keep fresh and relevant.

So, back to the issue. You can see all of the pages you LIKE but every time you click on Page I Admin, you either get nothing more than the page refreshing or you get a blank page. There’s no fix to this. There is no trick. Simply wait for their team to fix it. We and numerous others have sent reports so they know what’s going on.

But there is good from this. I promise. Other than taking the time to meditate to prevent frustration or anger (patients) you can also do what most people do when one service is not available, – look for greener grass. Google’s Plus network is growing fast. Google has ensured it’s success since they’ve publicly addressed it’s use in search and factoring in search results. Wow, that’s huge.

So, while you wait to get back into tricking out your Facebook page, don’t forget to give some serious time to creating a business page on Google Plus. It’s nice to show how many people LIKE your page on the currently largest social network but stacking up your Google Plus page and Plus Ones are going to become extremely important before you know it and it would be nice to have put this early time into great use and action.

https://plus.google.com/

How do I get the new Facebook Layout called Timeline?

New Facebook Layout

How do I get timeline

How do I get the New Facebook Layout Timeline?

(Now available: New Facebook Pages Layout for businesses)




People keep asking, “How do I get Timeline“, “How to get new facebook layout“, “how do you get the new Facebook“, “how to get the new Facebook “, “how do I get Facebook backgrounds for Timeline”? Well, your wait is over and the answer to how to get the new Facebook timeline layout is here. If you are wondering can i get the new facebook layout, yes. But in order to see other’s new facebook layout work on profiles you’ll have to set it up for yourself too.

So, now for the new Timeline Facebook Profile feature installation. Here I’ll walk you through the steps. In just a few quick steps you’ll see the Timeline on Facebook. You’ll have the new Facebook Profile Layout called “Timeline” installed. Read more →

Tracking Twitter Analytics Tool

September 17, 2011Joseph LancasterInternet MarketingComments Off on Tracking Twitter Analytics Tool

There is no doubt that Twitter can create real buzz, traffic and sales for certain businesses online. If you have ever done any marketing through Twitter you next search for ways to monitor and analyse the traffic it sends to your site.

Twitter Analytics Tool

Twitter Analytics Tool

Twitter finally launed a Wb Analytics Tool to help you monitor statistical data. This Twitter analytics tool helps you know how often your site is being shared on Twitter, see how much traffic Twitter is sending to your website and hopefully help you measure the successful effectiveness of your Twitter button on your site and networks. Read more →

How do you keep up with social marketing changes?

September 12, 2011Joseph LancasterInternet MarketingComments Off on How do you keep up with social marketing changes?

Change is important to adjust to new trends, demands and social needs. You want to be patient or smart enough to know if the immediately perceived need for change is real or just a quick little trend you’ll waste time and resources molding to in the end. Large companies fail for not changing such as Myspace not seeing hidden bad trend signs in the marketplace where some thrive like Facebook who listens to what users want. Others like Google just get their hands into everything so they are always relevant somewhere. But what does this mean for you when it comes to marketing and where to focus your efforts or cash? Read more →

How to blog

September 8, 2011Joseph LancasterInternet MarketingComments Off on How to blog

How to start your blog, get readers and keep them returning

It's easier than you think

This article assumes you already have a blog or a website that offers a blog. If not get a blog and come back to learn how to get readers who’ll not only read your articles but also help you market your website. Blogging is not hard but it can be time consuming. With this in mind you’ll want to get the most from your efforts.

The word blog is short for weblog but it is used for much more than just sharing what is going on in your life. Let’s quickly point out some tips for how to start a blog and ways to grow your readers and popularity. Obviously I haven’t covered everything so you are encouraged to contribute your input or to ask questions.

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Overcoming difficulties in marketing your own website

August 29, 2011Joseph LancasterHow do I...Comments Off on Overcoming difficulties in marketing your own website

There are many roadblocks when it comes to marketing your own website. If you are a small business, it can take you off of your core work. If you are new to internet marketing, you might spend a lot of the time trying to learn the techniques — sadly from books and blogs with out-dated methods. Or, you might also find it too technical or too social for your personality. Either way budgets and our bottom line sometimes leaves us with no choice. Marketing software seem to helps some.

Marketing tools, software, new social websites and aggregation sites , feed management and even browser and phone apps are attempting can make it a little easier. Some of these just add to the total sites and tools we have to review each day/hour to get the job done. No doubt some tools are just too important to skip and I think that is one reason why we continue to research each new tool, site or app. You never know if it will be another great winner to add to the time killing mix hoping for new data or bit of an edge over the competition.

So, for those of you who’ve overcome some DIY internet marketing difficulties, what works to keep you in control of it all? And how are your results based on the amount of work you are putting into marketing your own website? Furthermore, if you are running into areas which are challenging, let’s discuss those too. No single way is right or wrong but we can all improve and learn from one another while keeping our time in mind and not just our expense report.

Affordable SEO

August 22, 2011Joseph LancasterFeaturedComments Off on Affordable SEO
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