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About Joseph Lancaster

Joseph Lancaster is founder and senior marketing consultant at SurfingExpert.

Protected: SEO Check List

April 5, 2012Joseph LancasterHow do I...Comments Off on Protected: SEO Check List

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Block Facebook Apps From Sending Requests

April 3, 2012Joseph LancasterHow do I...Comments Off on Block Facebook Apps From Sending Requests

Tired of getting tons of requests from people for Facebook apps? If you ignore them and don’t block app requests for good, you are still setup to get more later. So, next time you get one and want to block game requests take the extra time to block the app forever. Read more →

Google Changes Things in Search… Again

March 27, 2012Joseph LancasterHow do I..., Internet MarketingComments Off on Google Changes Things in Search… Again

Changes Google is making about their search algorithm and how to protect your website’s position online.

Word got out about new changes at Google with their search algorithm (code methods). The truth is that there are many changes which Google releases — sometimes daily. These changes are mostly to improve the results people get when they search online. It’s a balancing act of posting the best results to maintain your trust in their search while offering ads that may be best related or even better matches. Read more →

DIY SEO

March 27, 2012Joseph LancasterFeaturedComments Off on DIY SEO

SEO Review – Free SEO Check List

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SEO Review in just minutes to help both search engine optimization and sales convertion

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How do I review my SEO, I’m asked? Well, I perform free SEO reviews every time I get a new client prospect on the phone talking about my SEO Packages. I thought I’d share what few initial questions I ask myself when I review it. It’s kind of a mental SEO review to gauge where they are, what they’ve done and how ready their website is moving forward with internet marketing. So, how do you review a website for SEO? Read more →

Facebook Fan Page New for Business

Whether you love or hate Facebook’s new layout, Timeline, it’s coming to your business Facebook Fan Page march 30th. We’ve got exclusive sneak peeks at what it will look like, the new features, how to get it now and how to make the new Facebook business page layout help market your business. Read more →

How to start a car rental business

February 14, 2012Joseph LancasterHow do I...Comments Off on How to start a car rental business

Car rental business is big business whether it is for renting exotic luxury cars, average get around town cars for vacation or renting trucks and vans for work. Auto rental business is not so automatic. It takes large business loans needed to acquire cars for your car rental business to get cars, an office with a lot for all of the vehicles to be safe, employees, insurance, marketing and enough operating cash to stay open during slow periods.

How to start a car rental business in general is quite easy. We can help you with the technical aspect from website design to online inventory control. If you are starting a car rental business you already know these needs. The website and marketing though should not be put off to the last minute. SEO, or search engine optimization, posistions your website to the top of search engine results when people in your target market search for you on Google, Bing or Yahoo. It’s important to start this early as it takes time to get to the top and then takes work to stay there.

Starting a rental car business to address the clients is all about your inventory looking sharp and clean, offering great rates and making the process as simple as possible. There’s a saying in business, “never make it hard to get paid”. Your car rental business plan should always have this and customer service in mind. Word of mouth and social media marketing (where users talk about your business online) is more important than ever and it can hurt or help your business very quickly.

Car rental business

We can build you a website that showcases your inventory beautifully with multiple photos, easy to understand pricing, features, add-ons and checkout. Plus, your website will be simple to manage. Just log in and add, update or delete cars, or other pages of general content to the site. Furthermore, the site will give you the ability to manage your inventory and car rental add-ons such as car seats, GPS or what ever you wish to offer.

Start a car rental business online

We’ll design your car rental business website to your custom specifications or to match your existing site or marketing material. Design takes about 5-7 days and coding and integration another 3-5 days. You’ll be up and running your rental car business in about 10 days. Plus, starting a rental business online has never been so affordable. Basic designs, code and hosting is only $500 and full featured customized rental car business solution is just $750.

Need more information about how to start a car rental business online? Contact us, we even have partners to help with car rental business loans. (323)546-7873.

Facebook Business

February 11, 2012Joseph LancasterHow do I..., Internet MarketingComments Off on Facebook Business

In this document we’ll cover questions coming in such as: how do I get on Facebook, get Facebook layouts for companies, or create Facebook business pages plus we’ll address why Facebook for business can help your marketing.

There are no doubt a huge number of people who search business Facebook pages that match their interests, similar industries as well as other related peripheral searches. It’s not a true search engine yet for seeking specific items or services to purchase like some articles in the past warned. This may come later but for now you will mostly use Facebook in business to help with branding and staying in front of client’s minds so that when it does come time to buy.

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Google’s new privacy policy and terms of use

January 24, 2012Joseph LancasterInternet MarketingComments Off on Google’s new privacy policy and terms of use

I’ve been a long fan of short and simple. In corporate there can be so much to confuse and clutter what can still be a strong legal document without having to detail each little point. Google today has released one new privacy policy and one new terms of use to cover all of their services. They even documented this on a new page linked from Google’s home page search box.

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Blog for Cash

January 19, 2012Joseph LancasterHow do I..., Internet MarketingComments Off on Blog for Cash

In How to Blog, we discussed many ways you can increase traffic, views and gain a following. But what about how to blog for money? There many ways to start an online business, through the sales of products or services but when it comes to information such as articles you are limited. Or are you?

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