Internet Marketing

How do you keep up with social marketing changes?

Change is important to adjust to new trends, demands and social needs. You want to be patient or smart enough to know if the immediately perceived need for change is real or just a quick little trend you’ll waste time and resources molding to in the end. Large companies fail for not changing such as Myspace not seeing hidden bad trend signs in the marketplace where some thrive like Facebook who listens to what users want. Others like Google just get their hands into everything so they are always relevant somewhere. But what does this mean for you when it comes to marketing and where to focus your efforts or cash? Read more →

How to blog

How to start your blog, get readers and keep them returning

It's easier than you think

This article assumes you already have a blog or a website that offers a blog. If not get a blog and come back to learn how to get readers who’ll not only read your articles but also help you market your website. Blogging is not hard but it can be time consuming. With this in mind you’ll want to get the most from your efforts.

The word blog is short for weblog but it is used for much more than just sharing what is going on in your life. Let’s quickly point out some tips for how to start a blog and ways to grow your readers and popularity. Obviously I haven’t covered everything so you are encouraged to contribute your input or to ask questions.

Read more →

Compete within the top 5 positions online

Being at the top of search engines is very important. But it is not the only factor that you should be paying close attention to for marketing. Let’s say for instance that you’ve worked very hard at being the top three for a certain keyword. You are now consistently in the top three spaces and getting traffic. Yet bounce rates are higher than you want and sales conversion is poor. This is where traditional marketing becomes necessary. Each page needs to be reviewed and created with the human reader in mind. Read more →

SEO for Google Voice Search

First, when will people be using Google Voice Search?

– In the car
– Searches too long to type
– Kids playing with the feature
– Situations where you can not type
– Disabled or unable to type physically
– One hand is busy (kitchen for instance)
– Mobile/iPad/Home Theaters
– Too lazy to type

Using Google has always been clean, simple and easy mainly because people want to type as little as possible to get the right results. But now with the introduction of Google’s new search by voice feature things may change. Some of the reasons here are just me being silly or thinking of initially use while the Google Search feature is new. But real search volume will no doubt come from those using hands free devices such as in the car, searches too long to type, or those who physically can not type. But will this way of searching change the way we need to optimize our website? Read more →

Understanding Google Analytics’ Bounce Rate

Google’s Analytics can tell you information about your website’s traffic, content and usage in a simple to use and well organized manner. Most people can use it right out of the box. But what if you have questions behind the given answers? That is where GA’s custom reports comes in handy and I’ll try to cover it in this brief blog post.

Statistically speaking statistics are not facts. Rather they are a perspective look upon facts. Take, for instance, if your GA’s report says 1,000 people came to your website. Okay, good. 300 of them read the latest blog post you wrote yesterday. Not bad. But you noticed you still have a bounce rate higher than you want (bounce rate is the percentage of people whom came to your site or page and left without going to a subsequent page). For our example let’s say the bounce rate was 50%. Read more →

Choosing an affordable SEO Company

First, what is SEO? Search engine optimization, or SEO, are techniques to make search engines list your website higher the search engine results page (SERPS). SEO placement is simply optimizing or modifying a website to be seen as the best choice for keywords and key-phrases by search engines. It can be over-done and actually harm your search engine’s placement online. So, before you simply focus on search engine optimization pricing, make sure you know and trust the company you are selecting. Finding affordable SEO shouldn’t end up costing you more in the end, right? Read more →

Miami SEO & Social Media

Affordable SEO Packages now has an office on the East Coast offering SEO in Miami. No, it’s not your retirement town in Florida. It’s Miami. Long beaches, spicy restaurants and nightlife along with an early rising team now to offer SEO & Social Media Optimization to the East Coast and any early risers in the rest of the US. We are still dedicated to search engine optimization, pay per click management, social media networking and website design — just expanding. Read more →

Banned from Google. Now what?

“Google banned my site. Can you help?” When I hear this I try to take a deep breath and get ready for an interesting ride. I say this since one, it’s going to be a while and two, it’s a discovery process. A process because Google will not exactly tell you why your site has been removed from the search results. First, some testing, a quick scan of the site and then, if nothing is noticeable, it’s time to roll up the proverbial sleeves (I mostly wear t-shirts) for some real work. Read more →

Google’s Panda Update – Tips and Fixes.

Amit Singhal, Google’s head of search, released a blog posting titled More guidance on building high-quality sites on Google’s Webmaster Central blog. In his blog post he hoped to help those affected by the new update. Obviously he can’t publicize the “ranking triggers” but asks questions website owners should consider when asking why a website was impacted and what they possibly can do to fix the issues. Note the term article can be synonymous with the word page depending on your site’s function. Read more →