SEO is the abbreviation for Search Engine Optimization. It is the process of getting your website higher in search engine results pages (SERPS). This can be done in two ways, white-hat or black-hat techniques. White-hat SEO is ethical and does not violate the search engine’s guidelines or terms of use. Black-hat is any technique used to trick the search engines to think you should be higher on search results. Black-hat techniques sound great but search engines such as Google are much smarter than these guys and once they catch on to your tricks they will ban your site forever.
If you need additional answers about these terms, the techniques we use or any other question you may have, please phone us at (323) 546-7873. We’ll be happy to help.
SEO Knowledge
Click the categories to see the terms and definitions:
On-Page Optimization
Keyword Research
Keyword Research is extremely important as the key role in a quality SEO campaign. Businesses often mistaking select one word or two word keywords for their campaign. This is fine in some situations. However, it mostly limits their reach. Keyword research helps you select realistic keywords to bring in significant traffic. We use paid and in-house research tools along with client input to find all relevant keywords.
Title Tag Optimization
The title tag appears at the top of your web browser. Search engines list the site relevant to a search made in their engines using this tag. It is one of the more important items of getting rankings in search engines. It also appears as the text search engines display for your site. So, it is also important to use good marketing to then get the searcher to click.
Website Content Writing and Blog Writing
We write search engine friendly content for your website, the blogs, press releases and other articles. The content is written using the keywords we have finalized in the initial keyword research phase.
Robots.txt Optimization
This is a file where you can instruct search engines to ignore certain sections of your website. This helps search engines to not publicize areas such as admin panels or other sections intended only for staff, etc. It also is useful to hide areas that search engines would see as duplicate content. If your admin or customer login page or even client profile pages are roughly the same content, search engines can penalize you for having the same content over and over (spammed content).
W3c Validation
The markup validation service by the World Wide Web Consortium (W3C) allows Internet users to check HTML documents for compliance to HTML or XHTML markup language and is also an easy method to check for coding errors. We will validate your sites as per the W3C guidelines.
Working on HTML Source Code
Other than your Title Tag, there are many other sections on your web page to be optimized. These include, your Meta Description tag, all Image Alt tags, Adding Header tags for important information on your web page and more. At times we will even move in-line code to be called by scripts to help page load times and the ratio of text to code.
Image & Hyperlink Optimization
We’ll integrate your keywords in the Alt text of image tags and title attribute of the hyperlinks to further support the keywords while also helping with usability (see below).
Header Tag Optimization
Search engines consider header tags on pages for reference. We will ensure your pages are using these tags to better rank these pages.
Canonicalization
This link element is a great way to avoid duplicate content issues.
Off-Site SEO
Local Search Engine Submission
We will submit your website’s url to top search engines where needed. This helps to improve your visibility locally over the Internet and helps with local traffic.
Customer Review Submission
Most consumers check reviews and ratings before making purchases online. We will submit reviews about your business local search engines so that you remain steps ahead of your competitors.
hCard Integration
hCard is an easy and openly distributed format for representing companies, people, organizations, and places. hCard is one of several open micro-format standards suitable for embedding this information into your website.
Updating Pages for Local Search
We update pages for local search by adding your local contact address and telephone number in a way that search engines recognize. This helps your site when local searches are performed.
Social Media Optimization
Social Bookmarking
People like to keep track of the website’s they visit using social bookmarking website. This allows them access to their links from any computer with Internet access. These bookmarks are now also seen by search engines and are now used as part of the algorithm that ranks your site in search results. This will help your overall SEO while increasing visibility to live users.
Blog Submission
Blogging has become the easy way to frequently and chronologically document personal thoughts. These posts can also link to a site that is relevant to he content where the blog post is written. This increases content written about you and helps promote your website’s theme, products and/or service.
Press Release Submission
We all know that press releases help to share news-worthy information or changes about a company or their products and services. Distribution of the press release to online media helps build your brand and in the long-run assists in the improvement of search engine ranking. Google will now even display news results in their organic result pages.We write effective press releases and submit it to various PR sites.
Article Submission
Similar to press releases, we write general articles about your business and submit them to various sites. This increases backlinks that eventually help your site in search engine results.
Power Point Presentation Submission
Google displays these presentations in its organic listings. We create and optimize PP presentation of your business and submit it to various presentation sharing sites such as Slideshare, MyPlick, Scribd, etc.
Video Submission
Google also displays videos in its organic or natural listings. We optimize video presentations of your business and submit it to the various video sharing sites such as YouTube, Google Video, MySpace, Metacafe, and more.
Photo Sharing
We create profiles of your business on photo sharing sites such as Photobucket, Flickr, etc. This will help with additional traffic online too.
RSS Feeds
RSS feeds will send your information over other websites promoting your content and even products and services. It is a great way to share what you have to say or provide from other sites online.
Facebook and Twitter
We have all heard about the millions of people using these sites every minute of every day. Now you can promote and market to these millions. We will create accounts and help spread the word about your business.
Link Development
Manual Link Requests to Related Sites
We will research the best related websites for your cross-linking campaign. It is not required but helps web browsers of other websites learn about you. Search engines also see these links as “votes” back to you and in return helps your search engine placement.
Directory Submissions
We will manually submit your website to search engines and quality directories to get one way links. This helps to improve link popularity your website.
Authoritative Directories
We will submit your website to highly reputable paid directories like yahoo.com, botw.org and more.
Website Usability & Conversion
Installing Usability Tools on Website
We install usability tools on the site to track user behavior on your website to better understand strengths & weaknesses. This data helps us to address the needed changes to improve easy of use and increase conversion ratios.
Monthly Website Conversions Tracking
We will track your website’s conversions and the provide you with a monthly report documenting how things are changing.
Other SEO
Google, Yahoo & MSN Sitemap Creation
Sitemaps can be generated in a number of exports. We will create two sitemaps for your website. One in XML for the search engines to know every webpage on your site. And, second, in HTML for your web browsers to use as a table of contents for easy navigation.
Google Base Feeds
If you have information that can be sent to Google Base such as products from a shopping cart system, we will submit the entire catalog to Google Base to return when searched in Google Products or similar.
Still have questions?
Keyword Research
Keyword Research is extremely important as the key role in a quality SEO campaign. Businesses often mistaking select one word or two word keywords for their campaign. This is fine in some situations. However, it mostly limits their reach. Keyword research helps you select realistic keywords to bring in significant traffic. We use paid and in-house research tools along with client input to find all relevant keywords.
Title Tag Optimization
The title tag appears at the top of your web browser. Search engines list the site relevant to a search made in their engines using this tag. It is one of the more important items of getting rankings in search engines. It also appears as the text search engines display for your site. So, it is also important to use good marketing to then get the searcher to click.
Website Content Writing and Blog Writing
We write search engine friendly content for your website, the blogs, press releases and other articles. The content is written using the keywords we have finalized in the initial keyword research phase.
Robots.txt Optimization
This is a file where you can instruct search engines to ignore certain sections of your website. This helps search engines to not publicize areas such as admin panels or other sections intended only for staff, etc. It also is useful to hide areas that search engines would see as duplicate content. If your admin or customer login page or even client profile pages are roughly the same content, search engines can penalize you for having the same content over and over (spammed content).
W3c Validation
The markup validation service by the World Wide Web Consortium (W3C) allows Internet users to check HTML documents for compliance to HTML or XHTML markup language and is also an easy method to check for coding errors. We will validate your sites as per the W3C guidelines.
Working on HTML Source Code
Other than your Title Tag, there are many other sections on your web page to be optimized. These include, your Meta Description tag, all Image Alt tags, Adding Header tags for important information on your web page and more. At times we will even move in-line code to be called by scripts to help page load times and the ratio of text to code.
Image & Hyperlink Optimization
We’ll integrate your keywords in the Alt text of image tags and title attribute of the hyperlinks to further support the keywords while also helping with usability (see below).
Header Tag Optimization
Search engines consider header tags on pages for reference. We will ensure your pages are using these tags to better rank these pages.
Canonicalization
This link element is a great way to avoid duplicate content issues.
We will submit your website’s url to top search engines where needed. This helps to improve your visibility locally over the Internet and helps with local traffic.
Customer Review Submission
Most consumers check reviews and ratings before making purchases online. We will submit reviews about your business local search engines so that you remain steps ahead of your competitors.
hCard Integration
hCard is an easy and openly distributed format for representing companies, people, organizations, and places. hCard is one of several open micro-format standards suitable for embedding this information into your website.
Updating Pages for Local Search
We update pages for local search by adding your local contact address and telephone number in a way that search engines recognize. This helps your site when local searches are performed.
People like to keep track of the website’s they visit using social bookmarking website. This allows them access to their links from any computer with Internet access. These bookmarks are now also seen by search engines and are now used as part of the algorithm that ranks your site in search results. This will help your overall SEO while increasing visibility to live users.
Blog Submission
Blogging has become the easy way to frequently and chronologically document personal thoughts. These posts can also link to a site that is relevant to he content where the blog post is written. This increases content written about you and helps promote your website’s theme, products and/or service.
Press Release Submission
We all know that press releases help to share news-worthy information or changes about a company or their products and services. Distribution of the press release to online media helps build your brand and in the long-run assists in the improvement of search engine ranking. Google will now even display news results in their organic result pages.We write effective press releases and submit it to various PR sites.
Article Submission
Similar to press releases, we write general articles about your business and submit them to various sites. This increases backlinks that eventually help your site in search engine results.
Power Point Presentation Submission
Google displays these presentations in its organic listings. We create and optimize PP presentation of your business and submit it to various presentation sharing sites such as Slideshare, MyPlick, Scribd, etc.
Video Submission
Google also displays videos in its organic or natural listings. We optimize video presentations of your business and submit it to the various video sharing sites such as YouTube, Google Video, MySpace, Metacafe, and more.
Photo Sharing
We create profiles of your business on photo sharing sites such as Photobucket, Flickr, etc. This will help with additional traffic online too.
RSS Feeds
RSS feeds will send your information over other websites promoting your content and even products and services. It is a great way to share what you have to say or provide from other sites online.
Facebook and Twitter
We have all heard about the millions of people using these sites every minute of every day. Now you can promote and market to these millions. We will create accounts and help spread the word about your business.
We will research the best related websites for your cross-linking campaign. It is not required but helps web browsers of other websites learn about you. Search engines also see these links as “votes” back to you and in return helps your search engine placement.
Directory Submissions
We will manually submit your website to search engines and quality directories to get one way links. This helps to improve link popularity your website.
Authoritative Directories
We will submit your website to highly reputable paid directories like yahoo.com, botw.org and more.
We install usability tools on the site to track user behavior on your website to better understand strengths & weaknesses. This data helps us to address the needed changes to improve easy of use and increase conversion ratios.
Monthly Website Conversions Tracking
We will track your website’s conversions and the provide you with a monthly report documenting how things are changing.
Sitemaps can be generated in a number of exports. We will create two sitemaps for your website. One in XML for the search engines to know every webpage on your site. And, second, in HTML for your web browsers to use as a table of contents for easy navigation.
Google Base Feeds
If you have information that can be sent to Google Base such as products from a shopping cart system, we will submit the entire catalog to Google Base to return when searched in Google Products or similar.
If you still have questions feel free to call (323) 546-7873.
